Group History


  

When Bob Lanphere, Sr. was honorably discharged from the Army in 1955 he bought a BSA motorcycle and that was the beginning of his dream to open a motorcycle shop. The dream grew by leaps and bounds and took a twist when Honda offered motorcycle dealers an opportunity to sell the Honda car coming to America. On February 28th, 1964 Bob opened the doors of Beaverton Honda on the corner of Hall and Broadway in Downtown Beaverton.

Over the next 40 years, the Beaverton Honda grew into the Lanphere Auto Group by opening a number of dealerships throughout the Pacific Northwest. Including, Renton Honda, Renton Kia, Beaverton Kia, Newberg Dodge, and Beaverton Infiniti.

In 2007, we had the opportunity to open Wilsonville Toyota Scion with Dave Jachter. The premise was our "No Bull" approach, where we offered our best price up front without the need to negotiate back and forth or deal with more than one person. We wanted a simple, transparent, and customer-centered buying experience, which is exactly what we offer to this day.

 

In addition to sponsoring local community events, the Lanphere Auto Group also partners with more national campaigns, like Making Strides Against Breast Cancer. In 2013, the Lanphere Auto Group donated $100,000 from our 5-for-5 campaign, it was the largest donation ever in Portland (though we encourage other people to top us - but we'll want a rematch).

       

 
At the end of 2013, Drive-Ins had to switch from film to digital projection. As digital projectors cost upwards of $80,000, many of the drive-ins across the US faced closure. To help raise awareness, Honda National launched Project Drive-In, where they would donate a projector to the top 5 Drive-Ins at the end of the campaign. Many of the employees at Beaverton Honda had grown up going to see movies at our local drive-in at 99-W, and did everything we could to help the national campaign on a local level. We had Honda Drive-In nights, raffles, and were very happy when Honda announced that 99W was one of the winners. 99W Drive In has since been added to the National Register of Historical Places!